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Shofar Nursery Reframes Screen Use Culture After Rebel Therapies Parent Talk

Client: Shofar Day Care Nursery
Service Delivered: Screen Addiction Awareness Talk for Parents and Early Years Staff
Delivered By: Munur Shah, Founder of Rebel Therapies

The Challenge Nursery Staff Face Surrounding Screens and Phones

At Shofar Nursery, screens were being used in the same way as many early years settings across the UK, to document children’s development from as young as three months through to five years old via online journals and parent communication platforms. While practical and efficient, devices were a visible part of the daily environment.

Sharon Lee, the Head Teacher, had also observed a growing pattern at collection time. Parents were frequently arriving while on phone calls, dividing their attention between their child and their device.

After hearing Munur Shah speak at a Barnet Council Early Years Network event, Sharon began to reflect more deeply. She questioned not only the obvious screen habits at home, but the subtle modelling happening inside her own setting. What were children absorbing each day? And could even well-intentioned, practical screen use in nursery be shaping their long-term relationship with technology in ways no one had fully considered?

“Munur said a few things that really worried me about the impact of screens on children… here I am letting my teachers use iPads to record the children and they see them with that in their hand all the time.” – Sharon, Head Teacher

The Shofar Nursery’s main concern was not toddlers being addicted to screens; it was that toddlers today are constantly around adults who are. When adults are constantly multitasking, checking notifications or holding devices, children absorb that behaviour as the norm.

Sharon identified this growing tension that nursery staff face, they must embrace digital systems for documentation and communication, yet protect young children from screen misuse. All while normalising divided attention and constant device use.

How Did Rebel Therapies Help

Shofar Nursery invited Rebel Therapies to deliver an evening awareness talk for parents and staff of the nursery. The session was led by Munur Shah, Founder of Rebel Therapies, Executive Coach, Accredited NLP Practitioner and member of the Association for Coaching and the Academy of Coaching and Training

During the talk, Munur shared his own lived experience of digital overuse within his family and explained how technology is intentionally designed to hook attention. He explored the psychological and behavioural mechanisms behind screen dependency and how these patterns develop long before children own devices themselves. The talk did not blame parents of the nurseries staff, it created awareness. And unlike generic safeguarding training available to schools and nurseries, this session was specific and grounded in real world behavioural insight.

“Munur also spoke about his family and his personal experiences… so it felt real. It did really make people sit up and listen.” – Sharon, Head Teacher

Rebel Therapies helped the nursery community recognise that prevention begins with adult modelling, and the talk prompted honest reflection among attendees.

Immediate Practice Change Within the Nursery

The impact of the talk led to structural change. Shofar Nursery reviewed its internal use of screens and introduced a revised observation system designed to reduce visible device use in front of children.

They implemented a three-week rotation, designed to document the children’s learning with detail and keep parents updated, all while prioritising better modelling of screen use:

  • One week focused on individual observations
  • One week focused group observations
  • One week with no screens visible in nursery spaces

Parents were informed that during the screen-free week, children would not be filmed or questioned for online journals, and the response was overwhelmingly supportive.

“During the third week, the children do not see any screens at all in the nursery… we will be just playing and teaching your children… I think the parents are really on board.” – Sharon, Head Teacher

Sharon also added that the talk influenced her own behaviour, and has encouraged a positive change in screen habits for her whole family.

“It’s certainly made me think more and changed my habits more.” – Sharon, Head Teacher

This case demonstrates that when early years leaders are given credible, experience-led insight supported by professional coaching expertise, meaningful cultural change can happen quickly.

Rebel Therapies did not simply raise awareness. They empowered a nursery setting to take practical safeguarding action around screens and phones at the earliest stage of child development.

If you are a school, nursery, organisation or parent who is looking to help teach children better screen habits? Get in touch with our expert screen addiction team today to see how we could help.

Petra Salva OBE

Petra Salva began her career in youth and community work after graduating with a BA Hons in Community and Youth Studies in Lancaster. Since then, she has accumulated 30 years’ experience working with young people and adults. Petra is best known for her work and contribution working in the third sector in the UK and abroad, specifically leading and designing projects within homeless charities and influencing the Government, local authorities, and the London Mayor’s Office around national and local rough sleeping strategies. She also has significant experience in leadership roles and managing large-scale change.

She has been at the forefront of developing services that directly support some of the most destitute people in our society, and in 2019 she was awarded an OBE for her years of contribution and impact in this field.

Petra is passionate about helping people and organisations to grow and develop their skills and aspirations. She is a qualified coach and mentor with many years of experience in delivering training and working one-to-one or in groups. Petra is an Accredited Executive Coach, Accredited NLP Practitioner, and is also a Master NLP accreditation.

Martin Watson

Martin is an experienced accredited psychodynamic psychotherapist with many years of working with and helping adults. Martin believes in creating a safe space and a trusting relationship can help us think and explore together the reasons you might be looking for help and counselling. He has worked with many ranges of anxiety, depression, trauma, and loss. He has a gentle, sensitive approach and would welcome meeting you to see if he can help you too.

Martin is a fully qualified psychodynamic psychotherapist accredited with the BPC (British Psychoanalytic Council). He offers individual therapy to adults and young people. He is also a registered member of the BACP (MBACP).

He has been offering individual therapy and counselling for many years in both private practise and within organisations. He is currently working with the Counselling Foundation and has previously worked at Mind in Barnet for many years. Martin also worked as part of the Grief Encounter adult bereavement counselling team.

Richard Bell

Richard brings a unique blend of professional insight and lived experience to his work as an addiction coach. With a background in tech entrepreneurship and personal recovery, Richard has an intimate understanding of the behavioural traps and dopamine cycles that underpin digital and screen-based addictions.

As an NLP Practitioner, his work is future-focused and results-driven, helping clients rewrite their inner narratives and reclaim a life of purpose and connection. Richard works one-to-one with individuals, particularly supporting young adults and professionals navigating addiction, anxiety, and life transitions.

If you’re ready to break free from screen addiction and take back control of your time, emotions, and energy, our team is here to guide you every step of the way.

 

Shabazz Nelson

Shabazz has spent over 20 years supporting clients through transformative behavioural change. As a qualified psychotherapeutic practitioner and Accredited NLP Practitioner, he brings a depth of insight into the emotional, cognitive, and behavioural patterns that drive digital dependency.

With an empathetic yet strategic style, Shabazz supports both adults and young people to overcome anxiety, addiction, self-esteem issues, and emotional trauma. His coaching is grounded in psychotherapy principles, making him an exceptional guide for clients who need both depth and direction.

Shabazz is deeply committed to using his expertise to help others achieve personal resilience and growth.

Melanie Shah

Melanie is a deeply intuitive and accomplished therapist who combines Emotional Freedom Technique (EFT), NLP, hypnotherapy and life coaching to address the unconscious roots of anxiety, trauma, and behavioural patterns. Her approach is both scientific and soulful, blending ancient healing with modern psychology.

With degrees in both Psychology and Finance, and an Accredited Certified EFT Practitioner through EFTi, Melanie also holds diplomas in Hypnotherapy, NLP and Life Coaching from the Optimal Health Clinic in London. Melanie is also a member of the Association of Hypnotherapy and is in the process of completing her Enhanced DBS.

Her sessions, described by clients as “gentle but powerful,” focus on unlocking stuck emotions and building deep emotional resilience. Melanie’s work is a cornerstone of our one-to-one therapeutic services at Rebel Therapies.

Munur Shah

After facing the emotional impact of screen addiction within his own family, Munur embarked on a deeply personal and professional mission to understand and combat the forces driving digital overuse. This journey led to the founding of Rebel Therapies in 2017.

Munur is an executive coach who has received his master NLP practitioner accreditation, a rigorous year-long training programme equipping him with training in advanced language patterns, behavioural modelling, and integration techniques. He is also a member of both the Association for Coaching and the Academy of Coaching and Training. His coaching and mentoring style is known for its depth, clarity, and powerful results.

Munur’s lived experience, combined with years of intensive study, empowers him to develop breakthrough strategies for families struggling with screen dependency. He is the author of Screen Addict: Parenting Success Stories That Will Change Your Life, a powerful guide for those seeking to restore balance and connection in a digitally distracted world. Widely recognised across Harrow, North London and Hertfordshire, Munur has delivered impactful talks to schools, borough councils, including Barnet Council, and prestigious institutions such as the University of Oxford and Christ Church College.